Get to know Griffin: Meet Erica White, Media Relations Specialist


Published on: Nov. 16, 2015

Miami, Florida

What do you really do?
As Media Relations Specialist, I really enjoy hitting a homerun for clients. I’m responsible for client media relations support, which includes media research, maintaining media files and contacts and reaching out to national trade, consumer, online and broadcast media. Other responsibilities include assistance with content marketing, press release writing and distribution, promotional copywriting, earned media monitoring, preparation of monthly and quarterly earned media analytics and keeping social media channels current.

What do you bring to the table for Griffin & Company clients?
I majored in media and communications studies in college and interned for more than a year at an advertising agency in the public relations department. My experience in advertising gives me a different perspective of how media works, since I’m able to look at it through advertising eyes, rather than solely public relations. I think it’s helpful to have an idea of what the other side of the client’s media team is prioritizing to be able to deliver the best results.

What is your favorite spot in Washington, DC?
My favorite spot in DC is anywhere that serves good food. My top three restaurants right now are Bodega in Georgetown, Smith Public Trust in Brookland and Silo in the Mount Vernon area. As far as landmarks, the Jefferson Memorial wins every time.

Where will we find you on a Saturday?
Saturdays you’ll find me barbequing on my rooftop or binge watching Netflix and ordering in all afternoon with my best friends, who happen to be my roommates and neighbors. I’ve been fostering a dog for a couple of months, so anything dog-friendly — like parks, hiking and street festivals — are usually good places to find me as well.

What is your favorite thing about working at Griffin & Company?
My favorite thing about Griffin is most definitely the people I’ve met. They’ve not only become close friends, but have helped me grow in my career. The team atmosphere is very positive, where everyone helps everyone out and not only cares about their work, but their well-being.

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